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Discussion Question Chapter 5

Discussion Question Chapter 5

Q There are 6 ethical values that marketers are expected to uphold, and these are: 1. Honesty – Be forthright in dealings and offer value and integrity. 2. Responsibility – Accept the consequences of marketing practices and serve the needs of customers of all types, while being good stewards of the environment. 3. Fairness – Balance buyer needs and seller interest fairly, and avoid manipulation in all forms while protecting the information of the consumers. 4. Respect – Acknowledge the basic human dignity of all the people involved through efforts to communicate, understand, and meet needs and appreciate the contributions of others. 5. Transparency – Create a spirit of openness in the practice of marketing through communication, constructive criticism, action, and disclosure. 6. Citizenship – Fulfill all legal, economic, philanthropic, and societal responsibilities to all stakeholders as well as give back to the community and protect the ecological environment. https://www.cleverism.com/social-responsibility-ethics-marketing/ (Links to an external site.) Think of a situation that you may have experienced, witnessed, or heard about where the unethical side of Marketing was displayed. In a 2-3 paragraph response tell about it and tell us why it was unethical. After you have created your own post by Wednesday, look over the discussion posts of your classmates and respond to at least two of them.

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Unethical practices by marketers can be described as being unfair and unfaithful to consumers during trading activity. There are ethical values that have been made available to favor producers, marketers, and consumers, but in a situation where a marketer turns to manipulate things in their own favor against the consumer, it is unethical, wicked, and should be frowned about. Examples of unethical practices are exploitation, misleading customers, emotional exploitation, manipulation, and so on (Snow, 2018, Wroblewski, 2018).